Xiaotong Zhi
UX UI Designer
The user's "WOW" has always been my goal. Surpass users' expectations and make them feel pleasantly surprised. Not satisfied with an ordinary design, keep trying and innovating, until I am truly satisfied in my heart. By the way, I'm a travel lover and it's my life's ambition to taste all the local cuisines and see all the sights of the world!
Skill
Design system
User research
Communication
Time Planning
Product sketching
Prototyping
Usability testing
Chinese
English
Design
Visual Design
UX Design
Graphic Design UI Design
Interaction Design
Software
Figma
Illustrator
InDesign
Photoshop
Adobe XD
SketchUp
Rhino 3D
Miro
Excel
Programming
Javascript
HTML & CSS
Processing
Publication
Gameful Interaction: How principles of game design can be applied to enhance user experiences in non-game applications
Single Author Published in Oct. 2023
Education
Expected to graduate in Apr. 2024
Master of Information（UXD Facility）
University of Toronto
User experience (UX) is concerned with a user’s total experience when interacting with digital systems. It applies several traditional facets of Human-Computer Interaction (HCI) and more recent developments such as experiential and affective design. To create successful and positive user experiences, UX designers must consider ways in which humans interact with technology by studying typical users, the context of uses, interaction techniques and resulting emotions, and UX assessment metrics.
Sept. 2018 - Apr. 2022
Honors Bachelor of Interaction Design
Sheridan College
Interaction design focuses on how people engage with all forms of digital technology, including mobile devices, collaborative interfaces, and global networks. Interaction designers are creative problem-solvers who find new ways to integrate technology into our lives – by creating new products, developing better applications, and generating more compelling content.
Work Experience
Apr - Sep 2023
Information Department Intern
BOCOM, LN China
Assisted in data analysis, organization, categorization, and partial visualization tasks. Enhanced user satisfaction by optimizing interaction with the bank’s information systems for both employees and customers. Simplified and redesigned system pages to improve efficiency in data access, entry, and management.
Sep 2022 - Apr 2023
UX/Graphic Design Intern
Deer Cake, ON Canada
July - Dec. 2020
Design Intern
Rain and Fish Network, LN China
May - Sept. 2019
UX Design Intern
Sanzhong Yida, LN China
May - Sept. 2018
Interaction Design Intern
Dongchuang Technology, LN China
Led redesign of online system interface, improving user experience and naviga-tion. Conducted user research for informed product categorization and order process design. Designed 20+ marketing posters for holidays and new product launches.
Discovered and used customer insights to create better shopping experiences; cooperated with the team to complete the cosmetics sales website. Reduced unnecessary operations when users search or purchase products, thereby improving user interaction efficiency.
Developed a web and tablet-based extension tool, designed color filters, selectors and color wheels to increase the contrast and recognition of pictures and text and finally improve the color discrimination problem that color blindness encountered.
I designed digital and print marketing assets, such as Logos, Posters, Websites, and other social media graphics for over 30 initiatives. Used flat design to improve product legibility, reduced visual clutter, and used unique color contrast and style to help users understand and remember.
Projects
Sept. 2020
Amazon Design Creative Jam
Sept. 2020
Packaging Innovation Design Competition
Designed a tablet app for high school students with a safe way to encourage and motivate them to discover design through interaction. Created an experience that gets high school students excited about the design field and potential careers in design.
Tried new materials to help realize advanced and scientific functions, and made packaging design more interactive and practical. Reduced environmental pollution and waste of resources, and increased the user's sense of use and fun when using the product.